Wow, I was driving into the office this morning and a 25 minute drive was drawn out into an hour and 15 minutes.  The snow was falling and traffic was crawling.  This happens every once and a while here in Alaska.  So I stared at the break lights in front of me and made sure I did not end up on the trailor hitch of the truck in front of me.  I also listened to a great book along the way.

"Marketing to the Social Web" by Larry Weber.  Very good listening material for a drive like this morning.  It made me really think about my own business practices.  I also saw the relevance this book would have in many industries.  Larry Weber illustrates the use of blogs and website for business and client communication in a manner that is easy to understand.

So, now that I am here in the office I go online, take a quick look at some of the national blog sites and Wow.  I've only done limited blogging and it in no way resembles what I see out there in the mainstream of America.  These modern blog sites resemble the front page of Google and MSN.

Blog's have become a business and are gaining traction in business.  Well that is an understatement.  Blog's have a very prominent place in business today.  Whether its real estate, automotive, big oil, or the retail market place, there is a blog about the industry.  Not just one blog, probably 100's.

Blog's are a great way to get a message out, it's a great way to vent, and it's a great way to have fun.  Blog's are serious, funny, and very, very cool.  There are even video blogs. 

How do you jump in?

Quickly and with a passion.  I say this because if you are not passionate about something, you will not follow through.  What you blog about will not be very interesting.  So get some passion and have some fun. If you do not want to blog, then post comments on blogs.  There are some very interesting pieces out there.